INSPIRATIONS + OBSERVATIONS

Because The Domino Sugar Building has so graciously greeted my many trips to Baltimore-- I jumped at the thought to create a series around this iconic staple. Not only has it endured years in a skyline, but also stands tall in today’s marketplace. Curious about the power of advertising-- I began to look at how Domino Sugar has created a universal following for this white powdery substance. Past ad campaigns spoke to woman’s roles, body ideals, even naming sugar as a healthy source of energy, all of which made for compelling advertising, but at what cost? 

Time has shown the absurdity of their claims, but it is startling to consider the initial impact. And so my series: THE DOMINO EFFECT is a visual narrative, deconstructing vintage Domino Sugar imagery. I have rearranged, re-imagined, and synthesized images in order to explore how perceived truths that influence our behavior and, ultimately, color how we see the world. This series satisfies my larger point of view: that it is our responsibility to examine visual culture, instead of just consuming 'it'.